Illustrative example — not a client result
From these answers to a next step
- A quote enquiry: Instagram → Website → WhatsApp
- No assigned reply owner; intended reply the same day
- No defined next action or recorded outcome
First thing to check: give the reply a clear owner.
Give the reply a clear owner
You selected no assigned reply owner for this path. Check whether messages wait between the enquiry and reply channels.
- Choose who checks the enquiry destination and who covers absences.
- Agree a reply time you can consistently meet.
- For one week, record arrival, owner, first reply and next step for each enquiry.
- Owner
- Assign a person or team
- How to check
- After one week, count enquiries with an owner and reply within the promised time.
This is a hypothesis from your answers, not evidence that enquiries were lost.
Use a one-week sample to check the path. This tool does not estimate conversion rates or revenue.
